Finance App Redesign
Project Overview
A complete overhaul of a fintech platform focusing on improved user experience and accessibility. The project aimed to simplify complex financial data visualization while making the platform more accessible to users of all abilities.
The redesign focused on creating a more intuitive navigation system, implementing a consistent design language, and optimizing the user flow to reduce friction points in the customer journey.
Project Details
Client
FinTech Solutions Inc.
Timeline
4 months
Role
Lead Product Designer
Deliverables
UX Research, UI Design, Prototyping
Design Process
Research & Discovery
Conducted user interviews with 20+ existing customers to identify pain points and opportunities for improvement in the current platform.
Created user personas and journey maps to better understand the needs and goals of different user segments.
Ideation & Design
Developed wireframes and interactive prototypes to test different navigation patterns and information architecture.
Created a comprehensive design system to ensure consistency across the platform and facilitate future development.
Results & Impact
32%
Increase in user engagement
28%
Reduction in support tickets
4.8/5
App Store rating after redesign