E-commerce Mobile App
Project Overview
A minimalist shopping experience designed to increase conversion and reduce cart abandonment. This mobile app focuses on streamlining the shopping process with intuitive navigation and a simplified checkout flow.
The design emphasizes product imagery and essential information, removing distractions and creating a focused shopping experience that guides users toward conversion.
Project Details
Client
StyleShop
Timeline
3 months
Role
Senior Product Designer
Deliverables
UX/UI Design, Prototyping, Design System
Design Process
Research & Discovery
Analyzed user behavior data to identify drop-off points in the existing shopping experience.
Conducted usability testing with target users to understand their expectations and preferences for mobile shopping.
Ideation & Design
Created a streamlined product browsing experience with intuitive filtering and sorting options.
Designed a one-page checkout process that minimizes form fields and offers multiple payment options.
Results & Impact
24%
Increase in conversion rate
37%
Reduction in cart abandonment
18%
Increase in average order value